Get Your Google Review Links

Get Google Reviews from Your Customers – It’s Now Easier Than Ever

 

Believe it or not, it is now easier to get Google reviews from your customers than ever before!

Google+ has gone through a few key changes recently.

One of which has really helped local businesses…

Customers will no longer be required to have a Google+ account in order to leave a review.

However, they will still need to have a regular Google account, which millions of people already have; they just won’t need to be a part of the search engine’s social media account to do so.

This Change Could Lead To A Significant Increase In Reviews

Encouraging customers to leave a review can be hard work, but the trick is to make it as simple as possible.

There’s really nothing in it for the customer if they leave a review, so they aren’t going to go out of their way to leave one – especially if the process isn’t straightforward.

While Google+ initially drew a lot of attention, it hasn’t proven overly successful.

Very few consumers actually have an account these days, so up until now they have been met with frustration when trying to leave a review of a local company.

Now, rather than having to sign in to Google+, a customer can simply log into their regular Google account, leave a review and log off.

This could potentially lead to a significant increase in the amount of reviews left for your company.

Why Do Google Reviews Matter To Your Business?

So what difference is more Google reviews going to make to your company?

Well, online reviews have become extremely important to local businesses since most consumers rely on them to make purchasing decisions.

Since Google is the primary search engine today, it only makes sense that your business has a strong review presence there.

Not only that, but the more Google reviews you get, the better you’ll rank in Google’s search engine results.

So if the looser restrictions Google has introduced onto its review process does encourage more customers to leave one, it’s going to help boost your reputation, make you easier to find and set you apart from the competition.

Getting More Google Reviews

While the change is definitely going to make it easier to receive reviews, businesses still need to work on actually getting them.

Many customers only feel the need to leave a review if they’ve had a negative experience.

If you want them to leave one after a positive experience, you’re going to have to ask.

Sending follow up emails after a purchase is made, or giving business cards to in-store customers with instructions on how to leave a review online will really help boost the amount of reviews you receive.

But the overall good news is… it is now a lot easier for customers to leave you a review.

So now is the time to take advantage of this opportunity to make your online reputation soar, which will ultimately boost your bottom line.

Use Our Free Review Link Generator

We’ve made it even easier for you to get Google reviews from your customers!

We are providing free access to our custom tool that will generate the exact links you’ll need to share.

Simply enter your business name, select the correct entry from the drop-down and BOOM, all the key links to review your business will be automatically generated.

We’re talking direct links to the actual review box!

Just copy and save the links to a Notepad file or similar and then share them in your emails, social media and wherever else.

To get started, click the button below.

Click Here To Get Your Custom Links

 

Your Online Reputation Is At Risk

Your Online Reputation Is At Risk!

Do you know what is being said about your company online?

If not, this is a major problem because you could be losing business and not even know it.

Imagine that an unhappy customer posts negative feedback about your business on a review site like Google Plus or Yelp.

Not a big deal, right?

Wrong!

Because if you get another negative review, and another one, and another one, without getting any positive reviews in the mix, your ability to generate new customers will suffer tremendously.

In fact, some businesses have noticed a decline in new leads due to having just ONE negative review!

That's because at least 75% of people trust online reviews as much as personal recommendations.

Most consumers today check the internet before making a buying decision.

And what they see about YOUR business can either make or break you.

Don't leave your success in the hands of others.

Download our free report and OWN your reputation today!

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5 Tips To Growing And Managing Your Online Reputation

Most people believe that controlling your online reputation is much more difficult than it really is.

Unfortunately, this means that many businesses are left to fend for themselves in a way that they do not fully understand and trying to battle an unfair disadvantage in the online reputation management world.

This article will give you five simple tips to taking control of your online reputation while building your online brand and attracting customers.

#1 - Find Out Where You Are Today

The human brain works in a very funny way.

Most people's brains either overreact or under react to certain situations.

If you're a business owner you may have seen one or two negative reviews and feel that the sky is falling in on you.

Fortunately, it isn't.

But not being completely clear about where you stand in the online reputation world can and will negatively affect your business even if you are in good and positive standing.

What do I mean by this?

Even if you have 100% positive reviews you run the risk of not being able to capitalize, and therefore lose money, on this positive reinforcement of your brand.

If you have no idea that there are people online saying great things about you, you miss the opportunity to leverage this type of customer support.

It is requisite that you take the time to research your current online reputation status.

A simple search on Google.com or some of the secondary review sites will quickly give you an idea of what people are saying about your business.

#2 - Make A List Of Things To Change

No business has a perfect online reputation.

You may have negative reviews, or you may have no reviews at all.

If you have negative reviews then you need to make a list of things that you're going to do to gather more positive ones.

If you don't have any reviews at all, then perhaps you need to set up a review funnel within your business model that will extrapolate the reviews that you so desperately need.

Either way, sit down and make a list of how you're going to go about fixing your online reputation.

#3 - Find Out What People Love About You

Not every business can be everything to everybody.

As a business owner you probably already learned that lesson the hard way.

The same holds true for doing business online.

Not every business owner, or business for that matter, has a fantastic writer on staff that can produce amazing blog posts.

Not every business has access to a designer or video creator to produce multimedia content to be promoted across the web.

Regardless of what you do or do not have, it is important to take stock of the parts of the web that you can make contributions to.

If you have an iPhone, you can easily record home type movies about your business and post them onto YouTube for more exposure.

Find out what parts of your business you can use to shine in the online world.

#4 - Set Up A Strategy

If you fail to plan, you plan to fail.

Don't just take the shotgun approach in your online reputation management campaign.

You need to sit down and pinpoint the very steps that you're going to take both in the off-line world, by asking your customers for reviews, and in the online world by aggressively building your reputation.

Without a strategy you might begin to mix messages that you had not originally intended on mixing.

This mixed message signal can in fact hurt your online brand.

The purpose of online reputation management is to build your brand not destroy it.

#5 - Execute

While it may be true that the failure to plan is detrimental, lack of execution is even worse.

As a business owner you know that business is 99% execution and 1% fancy ideas.

Once you have come up with a strategy, you need to implement as soon as possible.

Because of the disconnected nature of a business owner's relationship with much of what goes on in the web, it will be easy for you to let your online reputation management campaign drift to the back of your to-do list.

Make sure that you do the things necessary to make it your online reputation management campaign a priority.

Social proof is incredibly powerful, and something that you should not put off because eventually it will cost your business money.

As an authorized RepWarn distributor, we strongly suggest all small business owners use RepWarn to monitor their online reputation.

Our bonus tools and training are the perfect compliments to the power and utility of RepWarn, and they continue each month you remain a member.

Grab our FREE REPORT below and find out how you can OWN your online reputation and get RepWarn for free!

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Video Marketing And Online Reputation Management – A Perfect Match!

There are two emerging fields in online marketing: video marketing and online reputation management.

These two fields are so powerful when utilized correctly by business owners that the combination of the two can result in an overpowering brand dominance that few businesses are currently achieving.

This article will examine how video marketing in combination with a robust online reputation management campaign can literally skyrocket the bottom line for almost any business.

What Is Online Reputation Management?

To make sure that you have a solid understanding of these two powerful marketing methods, let's first examine online reputation management.

Public relations companies have been around since before the newspaper was invented.

Businesses have learned, through trial and error, that their reputation has a huge influence on the success of their business.

Customers are real human beings with real emotions.

They display emotion, loyalty and apprehension towards companies that do not align with their moral values.

It has historically been the responsibility of PR companies to make sure that brand messages and overall reputation have remained intact for those companies trying to reach out to their customers.

Online reputation management is simply the natural extension of that same principle into the online sphere.

Online reputation management services provide business owners the opportunity to craft their reputation in such a way that accurately represents who they are, what their brand stands for, and that type of customer that they would like to attract.

What Is Video Marketing?

Video marketing is an incredibly powerful tool for communication.

Unlike a text-based marketing system, such as direct mail or even websites, video marketing allows businesses to touch on emotional queues with individual customers and consumers.

Video marketing has become even more powerful now that more individuals are gaining access to hand-held video cameras.

As more and more consumers are able to visually record the activities of businesses, marketing teams are able to take this content and spin it in a positive light to benefit a company.

Places like YouTube offer platforms in which these videos can be hosted and viewed by millions and millions of people.

Video marketing allows businesses to truly reach further and deeper into the hearts and minds of their target market.

Video Marketing + Online Reputation Management = Success

Companies who are able to utilize video marketing and online reputation management at the same time, and in the same campaign, find themselves with an incredibly powerful tool at their disposal.

Imagine, if you as a consumer were to go to a website, or even to find a video on YouTube that was an interview of a fellow consumer talking about the product that you are considering purchasing.

Now imagine, that this interview was not staged, it did not feel like an infomercial, but it had a very honest approach and the review was positive.

Now imagine, that this same company has collected hundreds of these same type of interviews and posted them throughout the web.

Imagine the impact that this single campaign could have on your business.

The cost of this campaign would be extremely low.

It could be done with a simple iPhone video camera, YouTube and a simple website.

As consumers began to learn more and more about your brand they would be exposed to more and more positive reviews in video format from real people.

The effect that these videos have on individuals is incredibly powerful.

It is the same reason that direct marketers still continue to use high profile celebrities in their commercials.

On the Internet, the average person has more power than even the most popular celebrity.

The Internet loves authenticity.

Conclusion

Creating a video marketing and online reputation management marketing campaign of this nature is just the tip of the iceberg when considering the potential power in combining these two types of marketing strategies.

These strategies are incredibly effective and powerful when used in conjunction one with another.

We encourage you to grab our FREE REPORT below and find out how you can use ORM and Video Marketing to absolutely OWN your online reputation!​

Why Your Business Needs Online Reputation Management In 2016

There once was a time when online reputation management services were considered superfluous and unnecessary.

Many businesses thought the need to manage their online reputation was a bad business decision and something not worth investing in.

Many of these businesses went about their daily business completely unaware of the power that the internet had given to the average consumer.

With the advent of Twitter, consumers began to demand things of the businesses that they bought from.

Large corporations were forced to become more transparent in their customer service dealing and small businesses were given the opportunity to prove themselves based on merit alone.

When review sites like Yellowpages and Yelp hit the internet scene, those companies that continued to ignore the need for online reputation management services began to suffer.

More and more clients, customers and consumers filled these review sites with nasty, negative and revealing testimonials of these companies.

The consumer empowerment revolution had started and those businesses caught ignoring the need for reputation management services suffered the most.

The Power Of Reputation

Why should you care what people say about you online?

If you are busy running your business, why do you need to worry about what someone said about you on Yelp?

The answer to these questions lies in one of the most powerful selling tactics known to modern industry: social proofing.

Most consumers buy what their friends buy.

This has been a long known fact in the business world, but what is it that makes it true?

Without delving too much into the psychology of selling, let's examine the why behind purchasing decisions.

Human beings are social creatures.

It is the social nature of our species that has allowed us to adapt and overcome many obstacles.

Deeply ingrained in our natures is the need for social affirmation before we do anything.

This need for social affirmation extends far beyond our friendly encounters with others, human beings make large life decisions, sometimes without regard to rationality, based solely on this aspect of social affirmation.

The same holds true for individuals making purchases and interacting with businesses online.

Users want to "see" that others are socially affirming a business before they proceed.

Just taking a look at the popularity of sites like Yelp shows you just how real and powerful social proofing is.

Managing Your Social Proof

One of the most powerful and easily recognizable examples of social proofing can be found in the restaurant industry.

How many times have you been to a restaurant simply because your friend said they liked it?

Now think about how many times you have avoided a restaurant simply because of the reviews that you either read or heard about from your social circle.

Multiply this same example by the power of the internet and mass connectivity, and you can begin to see the trouble that your business might be in if you start ignoring online reputation management.

Imagine running a business successfully in the offline world only to be run out of business simply because a few negative reviews were left on Yellowpages.

Managing your online reputation requires more than just having a profile on these review sites.

Aggressive reputation management includes the act of collecting and updating positive reviews.

And also building your social brand and starting a stream of positive reviews.

Conclusion

To compete in today's market you need the added edge of being online.

In order to make sure that your online presence is one that builds your business and not one that tears it down, start taking action to managing your online reputation today!

Grab our free report below and learn how to OWN your online reputation!

strategy

Take Control of Your Online Reputation

Most local business owners today know that their reputation is everything when it comes to building a brand and getting new and repeat customers.

A bad reputation within your industry or within your community can have devastating effects on your business.

Bad reputations are traveling by more than just word of mouth in today’s market.

The internet has become a popular resource for sharing information, and unfortunately for those with a poor reputation, it has become a tool to spread negative information about businesses as well.

Whether it’s bad reviews, poor ratings on listing websites, or negative press, there are a number of ways that the internet can be used to spread negativity about a company.

The good news is the internet is also a great place for companies to create a strong reputation and fight off any negativity surrounding their brands.

With the right online reputation management campaign, you can ensure that consumers will let their guards down when it comes to doing business with you.

It is important that your company is portrayed in a positive light in the eyes of all of your existing and potential future customers.

Otherwise, they will continue their search and choose one of your competitors instead.

One of the most important factors of online reputation management is using reviews to your advantage.

For many businesses, even a single bad review has done some serious damage to their ability to bring in more sales.

If you currently have one or more negative reviews, make it a top priority to encourage your happy customers to write positive reviews; this can soften the blow and outweigh the negative ones.

Also, if you have bad reviews, make sure you write a public response.

Apologize, be kind and courteous, explain the situation without sounding like you are making excuses, and provide the upset customer with a solution if there is one.

If you have been dealing with negative press about your local company, try to start a positive PR campaign.

Write and distribute press releases about newsworthy endeavors that your company is participating in.

You can also get mentions in local media outlets by participating in area community events, fundraisers or outings.

This can get your name in the local online news outlets and start building positive mentions of your company.

This means when people search for your company in the future, the first thing they see won’t be negative press or a negative review.

Instead, they will be directed to articles or information about you that is positive.

The internet can be a powerful tool for you to create a positive reputation; all you need to do is start a campaign that will help spread this positivity around the web.

Man angry at phone

Why You Shouldn’t Overreact to Negative Reviews

“Oh No… My business just got a scathing review on Google+ Local. Now everyone who does an internet search on my company will see this awful review. My business is ruined!”

Many businesses go on a tirade such as this once they discover negative content about their companies online.

However, if this ever happens to you, just keep calm and carry on.

It’s not the end of the world (although it could seem that say); it’s just one bad customer review.

First, let’s think about why this hypothetical customer is slandering your business all over the Internet with his or her hurtful words.

Why would someone take time out of their day to write about a business?

I mean, most people are busy enough with work and family stuff. Who has the time to do this?

One obvious reason is that this person had a legitimately awful experience at your place of business.

They just hated everything because they feel you messed up somehow.

Now, they want to let the entire world know so other people won’t “make the same mistake that they did.”

If this is the case, then you’ve got some work to do.

You shouldn’t be complaining about this nasty customer; you should be working towards finding out why they are upset and what you can do to make it better.

There’s another reason why people might write bad customer reviews: Because they’re bored and nobody has ever loved them.

In either case, you’re going to encounter both types of situations and you’ll want to be adequately prepared to deal with them.

But let’s be honest…

There are people who write bad customer reviews just because they’re miserable; and their only pleasure is to tear down other people’s hard work.

You’ll notice that even great restaurants (some of the best in the world) will have someone complaining; either the service was terrible, the food was awful, the prices were too high, and the list goes on…

Some people will write a bad review no matter what.

It’s just the way the world works. (And it especially works that way on the Internet).

Therefore, consumers expect to see one or two negative customer reviews.

The good thing is that most consumers know how to filter out the review trolls and spot the legit ones.

Now, to be the most effective in dealing with any sort of negative review, from a troll or not, you have to actually know about it shortly after it is posted.

That way, your reply will be very timely and that will be noticed by the other people reading the review.

Rather than being months or even years later, it will be within a few days at most.

Which tells readers that you are on top of your business and what is said about it. And to most people, that is impressive.

Especially if you handle things in a professional and diplomatic manner.

Interested in absolutely OWNING your online reputation?

Grab our FREE REPORT below, entitled “Your Reputation Is At Risk” and enjoy the short course on online reputation management, or ORM we’ve put together for you.

There is a very special offer from us at the end of the report.

It’s about using a little modern technology and some creativity to monitor and boost your online reputation.

It’s about reviews, reputation and revenue.

It’s about the future of your business…

It’s a pretty good report/short course.

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How To Change Negative Reviews Into Positive Ones

The more negative remarks, comments, and mentions you get on the internet, the worse your reputation becomes.

This is an important correlation, since your reputation is one of the factors new customers look at when deciding where to take their business.

Although you cannot “physically” change any content about your company online (unless you posted it yourself), here are a few things you should do every time you get a negative review online:

Reach Out and Talk

The number one way you can turn a negative review into a “positive” is to fix the problem.

If a customer has had a bad experience, you need to get in touch with them.

Find out what went wrong in the process, why their experience was so bad, and what you can do to make it better.

Picture the classic situation when your food is too cold or the order somehow got confused and you didn’t get what you wanted.

What happens next?

A manager will approach you and say something like:“Excuse me, is everything okay? Oh… I’m SO sorry to hear that. What can we do to make things better?”

That’s right. The manager (sometimes even the owner) will come out to address the concerns head on, and go above and beyond to make things right.

Take their lead when it comes to boosting the rep of your own business.

An interactive company will get less negative mentions over the long haul as compared to a company that just ignores all negative remarks.

How Do You Reach Out?

The best way to get in touch with an unsatisfied customer is via the method they chose to leave the review.

If they wrote a blog post, leave a comment or contact them via their contact page.

If they left a bad review in your product reviews section, contact them via the email you have on file.

If you find that they are saying bad things about you on social media, get in touch in that fashion.

Social media, especially Twitter, is a great way to monitor what’s being said about you online.

How Can You Improve?

Another way to make the unsatisfied customer feel like their matter was truly resolved is to ask them how they think you should improve the experience for other customers.

This makes them feel that they are a part of the process, and that their experience won’t be in vain.

Of course, the first challenge in dealing with such negative reviews is actually knowing about them in a timely manner, so you can reply promptly.

You sure don't want unanswered bad reviews floating around out there having a negative impact on your business.

Want to know how to deal with that challenge?

Grab our free report below called "Your Reputation Is At Risk" and learn how you can OWN your online reputation by using some modern, cutting-edge technology and some creative imagination your competitors will be clueless about.

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Make It Easy For Your Customers To Leave Great Reviews

“Would definitely go here again. The food was AMAZING!”

“I HIGHLY recommend (insert your business name)!”

If you own a business, this is what you want to see showing up on review sites regarding your products and services.

If you’re suffering from a negative reputation online, the best thing you can do to counteract that negativity is to start getting more positive reviews like those above.

Here are some tips to get you started on the path to more reviews:

Make Reviewing Part of Your Process

The problem is that it can be hard to entice your happy customers to post things about you online.

This is usually because they’re busy or just don’t think it’s important.

However, simply by asking, you can get more of your satisfied customers to go online and tell the world how they feel about your company.

Guide Them

The best thing you can do to get better reviews, is to guide your customers along with the review process.

For instance, you could give them some tips on actually submitting reviews for your company – such as which review sites to go to.

Make It Easy For Them

The easier you make it, the more likely they will take the opportunity to give your company a review.

Don’t ask for too much information though, as this could be a turn-off.

In fact, make sure you mention the fact that this will be a “simple, easy process that should only take a few minutes of their time.”

If there is any way you can collect customer reviews right at the point of sale, this is a powerful strategy as well.

This way, your customers won’t have to wait until they get home to write a review for you.

Leverage Social Media

Social media is another way to simplify get customer feedback.

The Internet is quickly becoming a more social place; more time is spent on Facebook and Twitter everyday than any other combination of websites on the Internet.

Facebook has over 1 billion users; this means that social media should be one of your highest marketing priorities.

If you have a poor reputation, whether through reviews, comments, or on social media; social networking can be an effective way to start getting more positive mentions.

Put social buttons all around your site and any other content you publish online – this makes it extremely easy for your customers to go to your social media profiles and say something nice.

It also makes it easy for them to share your company with their social network connections.

Learn More

There are even more powerful and effective methods you can employ, using a little modern technology and some creativity.

If you are interested in learning about how to genuinely OWN your online reputation, you might want to grab our free report "Your Reputation Is At Risk" below.

Once you read it you'll understand the direct link between your reviews, your reputation and your revenue.

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How to Use Negative Reviews to Your Advantage

Negative customer reviews are the best thing that’s ever happened to your company!

You might be saying to yourself: “What are you talking about? Negative customer reviews are terrible! They drive customers away, and they can often be disparaging of all the hard work I’ve put into my business.”

All those things are true: Negative customer reviews can drive customers away.

And they do hurt to read when you’ve put a lot of hard work into your business.

But do you know what’s even better than feeling good about your business?

The Truth.

The truth stings sometimes; it can be a tough pill to swallow.

It’s like going to the doctor when you’re not feeling well; you’ll avoid it because you don’t like it, while knowing that you need to go if you want to get better.

Negative Reviews Give us the Truth!

The truth found in negative customer reviews used to be quite expensive.

It was called market research, and businesses used to, and some still do, spend a lot of money and waste a lot of time trying to figure out what customers thought about their product.

Do you like x?

Why don’t you like y?

If y was replaced by x, would you like it better?

Today, most businesses don’t have to waste their time and money on market research.

All you have to do to find out what people think about your business is to queue up Google+ Local, Yelp, or other online review sites and you’ll find out real quick.

A Chance To Build (or rebuild) Trust

Every time your business gets a negative customer review, you should try to respond to that customer directly.

Reach out to them and tell him or her that you appreciate them as a customer and that you value their input.

If they didn’t include it in their review, ask them why they were so dissatisfied with their service.

Ask them what you could have done differently to make their experience a better one in the future.

Make Improvements

Always look at a negative customer review as an idea for improvement.

There’s always something you can be doing better, and these reviews tell you exactly what you should be doing.

Tell Your Audience What You Are Improving

Without mentioning the fact that you’ve gotten some negative reviews, it’s a good idea to tell your customers how you’ve been working to improve x, y and z lately.

Be sure to list some concrete things you’ve done to move toward excellence; this will help cut down on any negative feedback about your company.

Leverage Your Positive Feedback

You may have heard the saying "accentuate the positive and minimize the negative".

That is still sound advice and something we specialize in.

If you are interested in learning how to OWN your online reputation without having to do any guesswork or long hours of internet searching to see what is being said about you, we suggest you grab our free report below.

It's called "Your Reputation Is At Risk" and it's a short course on online reputation management, or ORM and includes a special offer from us on how you and your business can rise above the noise of your competitors.