1 Master-your-online-reputation-part-4

The 3 Phases Of Online Reputation Mastery – Part 4

And finally, let me share with you the last, unannounced M…

The Fourth M is for
MASTERY

Only by doing this stuff on a regular basis are you going to get good at it.

Some experts say that 1000 hours of diligent practice or activity in a chosen endeavor is required to attain Mastery.

I don’t think it will take near that long for you to get to that point with ORMMM, thankfully.

Your Mastery will primarily come from your interactions with your customers and “how well” you do so.

Even hiding behind a computer you can come across as a warm, genuine and caring PERSON…

…So that you can initiate the Know, Like and Trust phenomenon with existing and potential customers.

It's All About Service

People want you to serve them (really their egos) and not be self-serving.

Which absolutely does NOT mean being a pushover.

They know you are in business to make money. That is no secret.

But if they also know that you aren’t happy taking their money until they are satisfied with your offerings, everything changes.

In short, Mastery is the phase where the big money is made – almost effortlessly.

By responding to both positive and especially negative reviews, you set yourself up for resounding success.

Honesty Is Still The Best Policy!

And particularly if you tell them that their negative review has caused you to change the way you do business…

Obviously, you need to be honest about such things.

Don’t say you’ve changed your processes or procedures if you haven’t.

But if you are willing to be adaptable and agile, you’ll find that your best insights will come from the most scathing reviews.

Pride of ownership and just downright stubbornness make this a very difficult proposition for most business owners.

Yes, harsh words cut to the core. If you let them.

But Mastery of this whole ORMMM thing will not occur until you can divorce yourself and your ego from the comments made by your customers.

You're Not On Your Own For Ideas...

And in case you think you can’t master the interaction part of this system, you have another advantage available to you.

You can simply spend some time each week surfing the Top 10 review sites for companies who have done what you want to do.

Find the negative reviews where they have provided excellent responses that you would like to emulate if a similar comment were made about your company.

Copy the responses (or the whole review and response) that are the most professional and that turned the unhappy customer around, or at least tried to.

Save those responses in a “swipe file” you can refer back to later.

And then use a similar approach when you get a negative review.

Whether that be the way the company offered a coupon or some other incentive to make it up to the customer, or the way they worded their response, or both.

I wouldn’t suggest ever using the swipes word for word, but you can certainly rewrite them in your own words and turn customer frowns upside down. (wink)

And as you begin to Master the interaction aspect of this stuff, you’ll begin to get better and faster at converting your best user-generated content into various formats of “regenerated content” that can humbly (not ostentatiously) promote your business in ever-accumulating ways.

User-generated content is a relatively new thing and something you can use to your great advantage, while most of your competitors won’t have a clue.

And also, by creating and distributing your own free content that helps guide or teach readers, viewers, listeners to the solution they seek, you will have the ability to always attract new eyes to your offers.

Mastery of ORMMM involves really understanding and leveraging the KLT phenomenon in your business every chance you get.

And as counter-intuitive as it might sound, giving away premium information upfront can and will lead to premium customers that stay with you for years.

Expertise Come From...

The other aspect to Mastery is making ORMMM an everyday aspect of your business.

You can’t Master anything if you only do it once in a while.

It has to be ongoing and continuous.

And all three M’s have to be established procedures in your business on a daily basis.

Do that, and you’ll be light years ahead of anyone who isn’t doing it.

The same as anything anyone has mastered.

Do it more, do it better and you’ll get the most favorable results.

In short...

Mastery of ORMMM turns into ORMMMM

In fact, I tend to visualize a meditating guru (Master) chanting ORMMM, when I think about this stuff.

Thus, the cover image for this article series… (<;)

Not OM as they teach in Yoga or meditation.

But a Business Guru who has Mastered their online reputation!

And when you get to the fourth M, other small businesses will begin to envy (and copy) YOU.

At that level, don’t be surprised if other small business owners contact you personally asking “how do you do it?”.

When that happens, you could then position yourself as an expert and make money teaching ORMMM.

But that is a subject for another day…

Finally, please don’t ever kid yourself that Online Reputation Monitoring, Management and Marketing aren’t important.

Or that the time and effort you put in to Master them are wasted.

This stuff isn’t going away. In fact, it’s growing and morphing every day.

Word of mouth is still king when it comes to a business’s reputation.

But these days – and for the foreseeable future – online word of mouth is going to have the biggest impact on the health and lifespan of any business.

When hundreds or even thousands of people can do their due diligence about your business every single day, if you ignore your online reputation, you may well be committing business suicide.

Because when all is said and done, the bottom line is…

REPUTATION EQUALS REVENUE!

Thanks for reading this article series.

I hope you gained value from it you can apply to your business.

Please don’t hesitate to contact me if you have any questions about the material I’ve covered and how my company can help you get to the Mastery phase in the shortest period of time.

2 Master-your-online-reputation-part-3

The 3 Phases Of Online Reputation Mastery – Part 3

THE THIRD M IS FOR MARKETING

Now, this is the step that very few businesses actively use in their daily operations.

Which is great news for you if you do, right?

Absolutely! Here’s why.

The Marketing phase of this overall system is based on the creative implementation of user-generated content as a tool to promote your business.

I’m talking about the positive reviews that your customers have posted - i.e. user-generated.

Instead of you creating a bunch of promotional materials from scratch, you make use of the content your best, most satisfied customers have already written.

The 5-star reviews

Not only is the content written for you (so, no time or money spent on your part), but it is genuine and highly credible to others who might see it.

Yes, there are some unscrupulous companies who pay ghost writers to write fake reviews for them, but usually those companies are found out fairly quickly by savvy consumers.

So, needless to say, DON’T do that!

But you CAN actually ask people for reviews…

Preferably, with no promise of anything in return.

Asking is the very heart of Marketing, isn’t it?

Sure, you can give them a nice reward for writing a review - after the fact.

But I don’t suggest using an upfront bribe to get reviews.

Because the resulting reviews can often sound contrived, quickly thrown together and cheesy if you do.

As if the primary motivation was the reward, rather than a genuine desire to post legitimate feedback.

And modern consumers can spot that stuff like a hawk! Which can actually do you harm, rather than good.

All Marketing Is Psychology!

The psychological motivation is different if you promise something for their honest opinion than it is if you simply ask for a minute or two of their time to tell you about their experience with your company.

And let’s face it, Marketing is all about psychology! So use it wisely.

There are many ways you can make use of and capitalize on your best reviews.

  • You could make screenshots and post them as memes on your social media channels
  • You could use them as “social proof” in your marketing materials
  • You could compile a bunch of them and make a slide show or a sharable PDF document out of them
  • You could use them to make reputation videos - this is my favorite technique and what we specialize in

Really, any way that doesn’t violate the terms of service and copyright of the respective site is worth a try and will probably be a positive to your bottom line.

Video And Syndication - Mega Power

But considering the incredible statistics web-wide for videos, taking some of your best 5-Star reviews and making short videos out of them is probably the most powerful method.

And again, it’s very credible to the viewer, since it was written by an actual customer.

You’ve just taken it and made it highly consumable – both in the format as well as the accessibility.

But let’s not forget syndication.

This is another critical aspect to the Marketing phase.

Once you’ve created this new content out of existing user-generated content, what do you do with it?

You distribute it far and wide, that’s what!

Post it to your YouTube channel, your Facebook page, your Twitter, Pinterest, Instagram, Google Plus accounts, etc.

If in video format, create accounts on the top video sharing sites, like YouTube, Vimeo and DailyMotion and upload your reputation videos there, too.

And definitely post this stuff to the top review sites if they allow it. Or link to it.

Not in a hypey way, but as a softly-spoken nod to the actual reviewer, while your business gets the credit - and the new customers.

Just let your mind work for a minute on what I’ve told you so far…

Even More Power And Reach...

Now, in addition to using pre-existing user-generated content, there is a second component to the Marketing phase.

And that is: generating and distributing your own content.

This is how marketers and companies of all sizes grow their email (and postal) lists and turn subscribers into customers.

The concept is simple.

Give away some of your best content.

Depending on your business or niche, there is always something you can provide to your prospects and potential customers that gives them great value before they spend a dime with you.

Something that helps them solve a problem or learn about a solution.

And this content can be in just about any format – blog posts, social media posts, PDF reports or ebooks (like this one), videos, audios (including podcasts), etc.

In fact, the more formats you create your content in, the greater the size of the audience you’ll be able to connect with.

There are several benefits to giving away prime information like this, aside from building a list.

The primary benefit is getting your prospects and potential customers or clients to begin to know, like and trust you.

We refer to this as the “KLT phenomenon” and this is the goal all businesses should strive for.

Because, if people know, like and trust you as a company, not only will they buy from you, but they will tell others about how great you are.

And that is absolutely solid gold free advertising for your business!

Thus, generating and distributing/syndicating quality content that you freely give away (for a name and email address) allows new people to get to Know you.

If your free content is helpful and your follow-ups are professional and add further value while not being pushy or “salesy”, they then begin to Like you.

And in time (usually not that long), if you continue like this, they begin to Trust you.

Imagination And Creativity Will Make You Stand Out

There are many ways to get to the Trust level of KLT and you can use your imagination and creativity to find ways to deliver value to your subscribers and potential customers, based on your business type, market or niche.

One example might be adding a nice discount coupon into your email series after you have provided the information they originally opted-in for.

This is an excellent way to get them to like you, build trust AND provide motivation to commit to their first purchase from you.

Most times, a simple 10-page report, followed by a short series of follow-up emails (7-12 messages) that build-upon the content of the report is all that is needed to get potential buyers to choose you and your business over similar businesses.

Why?

Business Is About Relationships

Well, for starters, most small businesses don’t do ANY relationship building.

But people want to deal with other people, as I previously stated.

So, by working on developing a KLT relationship first and trying to sell second, you will end up selling more in the frontend and the backend.

That’s what you want, right?

And this sort of thing is applicable to any kind of business, online or offline.

But it obviously requires an online presence of some kind, even if just a Facebook fanpage and a free email service like Mailchimp.

However, a simple website of your own is recommended, so you can own and control the content that visitors see and have access to, while you collect their emails.

And now, to the final part of this series...

Please click the button for Part 4 and we'll wrap this thing up!

2 Master-your-online-reputation-part-2

The 3 Phases Of Online Reputation Mastery – Part 2

The Second M is for MANAGEMENT

As mentioned earlier, this is where most discussions about online reputation begin and end.

As if somehow, the word “management” is all-encompassing…

Well, maybe it is on a general level. But I prefer specific, accurate language that communicates the whole meaning.

So, in the Management phase, a business owner takes the data from the Monitoring phase and acts upon it.

Notice I said acts, not reacts. There’s a huge distinction here.

The reason it’s not reactionary, is because you are on top of it every day.

It’s part of your daily business activity and is built-in to your operation.

You aren’t just now seeing a bad review that was written months ago.

You are getting notified about it in real time (if you set the software to do so), daily, or in a very timely manner, like weekly.

I guess technically, yes, you are reacting.

After all, you can’t be everywhere all the time, so there is no way you could know the very second someone is writing something about you.

However, the difference (to me, anyway) is that by making it a daily action, you can minimize the impact any negative reviews might have and even capitalize on them, based on the speed at which you (re)act.

Turn Negative To Positive!

Let’s say a negative review is posted about your business on Angie’s List.

Your monitoring software notifies you about it at the interval you have it set for. Let’s just say you have it set for daily notifications.

So, the review is one day old when you get to it to comment or reply.

In other words, almost no one has seen this review yet…

Which opens a world of possibilities for you to turn the situation around to your favor.

When you consider that the average business does NONE of this stuff, you have a major advantage over your competitors if you do.

If you have a negative review, you can do immediate damage control and score some serious points with all of the people who will read the review and your reply later.

Because almost everyone reads reviews these days before they buy anything

You respond politely, professionally and sincerely.

And you do whatever is necessary to make it right, within reason.

Your Interaction Can Pay Huge Dividends

Obvious exceptions would be the chronic complainers and “trolls” who seem to want to deliberately damage your reputation and business.

With those sorts of people, it will be all but impossible to make it right, but you can still provide a non-accusatory and professional reply.

Modern consumers are smart. They know a troll or whiner when they see one.

And while they will likely discount such a negative review, they will not discount your reply.

Which is why it’s very wise to reply to ALL negative reviews.

Doing so can put a lot of money in your pocket – believe it!

And for the legitimate complaints, the sky is the limit as to how you can creatively make it right for them.

From a simple apology to a full refund and everything in between.

A free meal or visit, a discount coupon, an additional bonus, whatever.

Creativity and personality also pay huge dividends in your replies, so you should avoid using the same old “canned” responses for every negative comment.

And let’s not forget all the positive comments and reviews you get!

Since the Management aspect is part of your daily activities, there is a ton of value in replying to all positive reviews, as well.

Again, a sincere, polite and professional reply and thank you only makes the initial reviewer – as well as all potential customers reading it – all the more likely to spend money with your business over your competitors.

We are immersed in social media these days and real people want to know that there are real people behind the businesses they are interested in patronizing.

The more “real” you are, the better you will do in the Management phase of ORMMM.

There is a second aspect to the Management phase that most businesses ignore.

It involves going through the time and effort to actually create accounts and profiles on all of the sites where people comment about your business.

Though this list varies somewhat depending on who you ask, here are the Top 10 sites where local businesses are found and reviewed by consumers:

  • Google Places and Google+ Local for Business
  • Yelp!
  • Yahoo! Local Listings
  • CitySearch
  • Facebook
  • Merchant Circle
  • Insider Pages
  • Angie’s List
  • Foursquare
  • Local.com

My recommendation is to create accounts and profiles on these Top 10 review sites as soon as you can and then decide how you want to deal with the dozens of other less-trafficked sites.

The best, most proactive way is to systematically work your way down the list of these sites to create accounts and profiles, starting with the most popular sites listed above, whether you have any reviews there or not.

The other, more reactive way to do this is to wait until your Monitoring software notifies you about a review on one of those sites and then establish an account, fill-out your profile and then respond to the review.

The first way is preferable, but also requires a time commitment from you (or someone you employ).

However, by having established profiles on lots of review sites (maybe the top 30), you will certainly receive more traffic to your own website and to your actual business, than if you didn’t already have a presence there.

That’s because the major search engines – Google, Yahoo, Bing – will index many of those site’s pages, giving you multiple listings in the search results for your business keywords.

Plus, since most of these sites already have a listing for your business, it always looks better to both researchers and reviewers if you have “claimed” your listing (i.e. created your acct.) and completed your profile.

And the good news is that once you’ve created accounts and well-written profiles on any given review site, you won’t have to do it again.

You’ll only have to login periodically to add or change a picture or maybe a video, a link or part of your written material.

In other words, only minor editing over time.

But your listing will be durable and static on the searchable web, which can only do your business good in the long run.

Are you ready for the third phase of this ORMMM process?

If so, click the button below and let's get going...

1 Master-your-online-reputation-part-1

The 3 Phases Of Online Reputation Mastery – Part 1

If you’ve been around internet marketing for a while, you’ve most likely heard the term or acronym ORM, which stands for Online Reputation Management.

When I was in the Air Force, that abbreviation stood for Operational Risk Management, which really isn’t that far different in scope from the subject of this report.

Perhaps a bit of a semantic difference, but the core concept is essentially the same – preservation of the organization or business through certain ongoing codified actions.

But here’s the thing.

To me, there is a whole lot more to ORM than simply saying “management”.

Which is why I prefer to use the ORMMM model of my own creation, rather than the all-too-often used version we’ve become accustomed to over the years.

Let me break it down for you, so you’ll understand (hopefully) the method to my madness.

THE FIRST M IS FOR MONITORING

There is simply no way to “manage” your online reputation if you don’t know what is being said about you, your business, services, products, facilities, employees, etc.

You first have to be able to monitor all the chatter out there, before you can even begin to manage anything.

There are literally dozens of places (websites) online where a comment, review, photo, complaint or testimonial might be posted about your business.

And frankly, unless you have a gaggle of screen-addicted teens surfing all those sites on a daily basis to look for posts about your business, there’s no way you’ll be able to keep up with that stuff.

You need to take advantage of modern technology if you want to keep on top of things and maintain your sanity.

So, the way to do that is to use a software that is designed specifically for such a repetitive and monotonous task.

To be your 24/7 monitor of what’s being said about you and your livelihood.

There are a number of services that do this, with various feature sets and prices.

Starting with the very manual and free Google Alerts (destined to be discontinued) all the way to the top of the line, expensive, multi-function platforms like TalkWalker, for the companies with deep pockets.

Of course, I have a preferred platform that I recommend, but it’s up to you to choose at least one service to do the heavy lifting in the Monitoring phase.

Obviously, the less time and effort required on your part to monitor the web, the better.

And with the right system, all you need to do is set it up initially with your business’s key words and phrases, certain negative and positive “trigger words” and let it run.

You’ll use search terms like:

  • Your business name
  • The names of your products and services
  • Your name and those of your partners (if publicly known)
  • Your employee’s names (if they interact with customers)
  • Any other distinctive words and phrases that are unique to your business

And the optional trigger words you can use to help the software find reviews about you might be things like:

  • Scam
  • Rip off
  • Bad service
  • Unprofessional
  • Outstanding
  • Excellent
  • Great
  • Best

If you own a restaurant, your trigger words will be specific to your business, just like a tire shop will have their own industry-specific terms.

And you can always experiment with various trigger words and phrases, too.

So, maybe once or twice a month you can login to the software and tweak things a bit to see if any new words or phrases trigger any new notifications.

You will receive notifications by email about any new mentions online of those words and phrases as well as the trigger words associated with them.

You will normally (depending on the service) be able to receive notifications as they happen, hourly, daily, or at the interval you choose.

For most small businesses, once a day is the interval of choice.

Considering that most businesses don’t actively Monitor their online reputation, the ones that do have a considerable advantage in their market.

Especially if their Management efforts are done in such a way as described in the next section.

Not Just Yours, But Theirs Too...

There is one other thing that makes the Monitoring phase so powerful.

You can use the software to “spy” on your competition, as well!

Don’t worry, it’s perfectly legal and just plain smart, regardless of your business.

Simply enter the same sorts of keywords and phrases for their businesses as you did for yours.

With the intelligence you are able to gather about them, you’ll come to know what they are doing right, which you can copy.

And also what they are doing wrong, which you can ensure you don’t do in your business.

It’s really the best of both worlds and can allow you to be far more responsive and agile when it comes to trends or changes in your market.

Plus, by reviewing and quickly acting upon both your own as well as your competitor’s feedback from customers, you will look like some kind of marketing genius.

By adapting your marketing language and actual business practices to this ongoing input, you will appear to be (and you WILL be) more in touch with what your current and prospective customers want.

In other words, you will maximize the positive and minimize or preferably eliminate the negative - and your business will shine above the others in your niche.

And that’s where the next phase of ORMMM comes into play.

Click below to read part 2...

Get Your Google Review Links

Get Google Reviews from Your Customers – It’s Now Easier Than Ever

 

Believe it or not, it is now easier to get Google reviews from your customers than ever before!

Google+ has gone through a few key changes recently.

One of which has really helped local businesses…

Customers will no longer be required to have a Google+ account in order to leave a review.

However, they will still need to have a regular Google account, which millions of people already have; they just won’t need to be a part of the search engine’s social media account to do so.

This Change Could Lead To A Significant Increase In Reviews

Encouraging customers to leave a review can be hard work, but the trick is to make it as simple as possible.

There’s really nothing in it for the customer if they leave a review, so they aren’t going to go out of their way to leave one – especially if the process isn’t straightforward.

While Google+ initially drew a lot of attention, it hasn’t proven overly successful.

Very few consumers actually have an account these days, so up until now they have been met with frustration when trying to leave a review of a local company.

Now, rather than having to sign in to Google+, a customer can simply log into their regular Google account, leave a review and log off.

This could potentially lead to a significant increase in the amount of reviews left for your company.

Why Do Google Reviews Matter To Your Business?

So what difference is more Google reviews going to make to your company?

Well, online reviews have become extremely important to local businesses since most consumers rely on them to make purchasing decisions.

Since Google is the primary search engine today, it only makes sense that your business has a strong review presence there.

Not only that, but the more Google reviews you get, the better you’ll rank in Google’s search engine results.

So if the looser restrictions Google has introduced onto its review process does encourage more customers to leave one, it’s going to help boost your reputation, make you easier to find and set you apart from the competition.

Getting More Google Reviews

While the change is definitely going to make it easier to receive reviews, businesses still need to work on actually getting them.

Many customers only feel the need to leave a review if they’ve had a negative experience.

If you want them to leave one after a positive experience, you’re going to have to ask.

Sending follow up emails after a purchase is made, or giving business cards to in-store customers with instructions on how to leave a review online will really help boost the amount of reviews you receive.

But the overall good news is… it is now a lot easier for customers to leave you a review.

So now is the time to take advantage of this opportunity to make your online reputation soar, which will ultimately boost your bottom line.

Use Our Free Review Link Generator

We’ve made it even easier for you to get Google reviews from your customers!

We are providing free access to our custom tool that will generate the exact links you’ll need to share.

Simply enter your business name, select the correct entry from the drop-down and BOOM, all the key links to review your business will be automatically generated.

We’re talking direct links to the actual review box!

Just copy and save the links to a Notepad file or similar and then share them in your emails, social media and wherever else.

To get started, click the button below.

Click Here To Get Your Custom Links

 

Your reputation is at risk image

Your Online Reputation Is At Risk

Your Online Reputation Is At Risk!

Do you know what is being said about your company online?

If not, this is a major problem because you could be losing business and not even know it.

Imagine that an unhappy customer posts negative feedback about your business on a review site like Google Plus or Yelp.

Not a big deal, right?

Wrong!

Because if you get another negative review, and another one, and another one, without getting any positive reviews in the mix, your ability to generate new customers will suffer tremendously.

In fact, some businesses have noticed a decline in new leads due to having just ONE negative review!

That's because at least 75% of people trust online reviews as much as personal recommendations.

Most consumers today check the internet before making a buying decision.

And what they see about YOUR business can either make or break you.

Don't leave your success in the hands of others.

Download our free report and OWN your reputation today!

5 Tips To Growing And Managing Your Online Reputation image

5 Tips To Growing And Managing Your Online Reputation

Most people believe that controlling your online reputation is much more difficult than it really is.

Unfortunately, this means that many businesses are left to fend for themselves in a way that they do not fully understand and trying to battle an unfair disadvantage in the online reputation management world.

This article will give you five simple tips to taking control of your online reputation while building your online brand and attracting customers.

#1 - Find Out Where You Are Today

The human brain works in a very funny way.

Most people's brains either overreact or under react to certain situations.

If you're a business owner you may have seen one or two negative reviews and feel that the sky is falling in on you.

Fortunately, it isn't.

But not being completely clear about where you stand in the online reputation world can and will negatively affect your business even if you are in good and positive standing.

What do I mean by this?

Even if you have 100% positive reviews you run the risk of not being able to capitalize, and therefore lose money, on this positive reinforcement of your brand.

If you have no idea that there are people online saying great things about you, you miss the opportunity to leverage this type of customer support.

It is requisite that you take the time to research your current online reputation status.

A simple search on Google.com or some of the secondary review sites will quickly give you an idea of what people are saying about your business.

#2 - Make A List Of Things To Change

No business has a perfect online reputation.

You may have negative reviews, or you may have no reviews at all.

If you have negative reviews then you need to make a list of things that you're going to do to gather more positive ones.

If you don't have any reviews at all, then perhaps you need to set up a review funnel within your business model that will extrapolate the reviews that you so desperately need.

Either way, sit down and make a list of how you're going to go about fixing your online reputation.

#3 - Find Out What People Love About You

Not every business can be everything to everybody.

As a business owner you probably already learned that lesson the hard way.

The same holds true for doing business online.

Not every business owner, or business for that matter, has a fantastic writer on staff that can produce amazing blog posts.

Not every business has access to a designer or video creator to produce multimedia content to be promoted across the web.

Regardless of what you do or do not have, it is important to take stock of the parts of the web that you can make contributions to.

If you have an iPhone, you can easily record home type movies about your business and post them onto YouTube for more exposure.

Find out what parts of your business you can use to shine in the online world.

#4 - Set Up A Strategy

If you fail to plan, you plan to fail.

Don't just take the shotgun approach in your online reputation management campaign.

You need to sit down and pinpoint the very steps that you're going to take both in the off-line world, by asking your customers for reviews, and in the online world by aggressively building your reputation.

Without a strategy you might begin to mix messages that you had not originally intended on mixing.

This mixed message signal can in fact hurt your online brand.

The purpose of online reputation management is to build your brand not destroy it.

#5 - Execute

While it may be true that the failure to plan is detrimental, lack of execution is even worse.

As a business owner you know that business is 99% execution and 1% fancy ideas.

Once you have come up with a strategy, you need to implement as soon as possible.

Because of the disconnected nature of a business owner's relationship with much of what goes on in the web, it will be easy for you to let your online reputation management campaign drift to the back of your to-do list.

Make sure that you do the things necessary to make it your online reputation management campaign a priority.

Social proof is incredibly powerful, and something that you should not put off because eventually it will cost your business money.

As an authorized RepWarn distributor, we strongly suggest all small business owners use RepWarn to monitor their online reputation.

Our bonus tools and training are the perfect compliments to the power and utility of RepWarn, and they continue each month you remain a member.

Grab our FREE REPORT below and find out how you can OWN your online reputation and get RepWarn for free!

ORM and video post image

Video Marketing And Online Reputation Management – A Perfect Match!

There are two emerging fields in online marketing: video marketing and online reputation management.

These two fields are so powerful when utilized correctly by business owners that the combination of the two can result in an overpowering brand dominance that few businesses are currently achieving.

This article will examine how video marketing in combination with a robust online reputation management campaign can literally skyrocket the bottom line for almost any business.

What Is Online Reputation Management?

To make sure that you have a solid understanding of these two powerful marketing methods, let's first examine online reputation management.

Public relations companies have been around since before the newspaper was invented.

Businesses have learned, through trial and error, that their reputation has a huge influence on the success of their business.

Customers are real human beings with real emotions.

They display emotion, loyalty and apprehension towards companies that do not align with their moral values.

It has historically been the responsibility of PR companies to make sure that brand messages and overall reputation have remained intact for those companies trying to reach out to their customers.

Online reputation management is simply the natural extension of that same principle into the online sphere.

Online reputation management services provide business owners the opportunity to craft their reputation in such a way that accurately represents who they are, what their brand stands for, and that type of customer that they would like to attract.

What Is Video Marketing?

Video marketing is an incredibly powerful tool for communication.

Unlike a text-based marketing system, such as direct mail or even websites, video marketing allows businesses to touch on emotional queues with individual customers and consumers.

Video marketing has become even more powerful now that more individuals are gaining access to hand-held video cameras.

As more and more consumers are able to visually record the activities of businesses, marketing teams are able to take this content and spin it in a positive light to benefit a company.

Places like YouTube offer platforms in which these videos can be hosted and viewed by millions and millions of people.

Video marketing allows businesses to truly reach further and deeper into the hearts and minds of their target market.

Video Marketing + Online Reputation Management = Success

Companies who are able to utilize video marketing and online reputation management at the same time, and in the same campaign, find themselves with an incredibly powerful tool at their disposal.

Imagine, if you as a consumer were to go to a website, or even to find a video on YouTube that was an interview of a fellow consumer talking about the product that you are considering purchasing.

Now imagine, that this interview was not staged, it did not feel like an infomercial, but it had a very honest approach and the review was positive.

Now imagine, that this same company has collected hundreds of these same type of interviews and posted them throughout the web.

Imagine the impact that this single campaign could have on your business.

The cost of this campaign would be extremely low.

It could be done with a simple iPhone video camera, YouTube and a simple website.

As consumers began to learn more and more about your brand they would be exposed to more and more positive reviews in video format from real people.

The effect that these videos have on individuals is incredibly powerful.

It is the same reason that direct marketers still continue to use high profile celebrities in their commercials.

On the Internet, the average person has more power than even the most popular celebrity.

The Internet loves authenticity.

Conclusion

Creating a video marketing and online reputation management marketing campaign of this nature is just the tip of the iceberg when considering the potential power in combining these two types of marketing strategies.

These strategies are incredibly effective and powerful when used in conjunction one with another.

We encourage you to grab our FREE REPORT below and find out how you can use ORM and Video Marketing to absolutely OWN your online reputation!​

Why Your Business Needs Online Reputation Management In 2017

There once was a time when online reputation management services were considered superfluous and unnecessary.

Many businesses thought the need to manage their online reputation was a bad business decision and something not worth investing in.

Many of these businesses went about their daily business completely unaware of the power that the internet had given to the average consumer.

With the advent of Twitter, consumers began to demand things of the businesses that they bought from.

Large corporations were forced to become more transparent in their customer service dealing and small businesses were given the opportunity to prove themselves based on merit alone.

When review sites like Yellowpages and Yelp hit the internet scene, those companies that continued to ignore the need for online reputation management services began to suffer.

More and more clients, customers and consumers filled these review sites with nasty, negative and revealing testimonials of these companies.

The consumer empowerment revolution had started and those businesses caught ignoring the need for reputation management services suffered the most.

The Power Of Reputation

Why should you care what people say about you online?

If you are busy running your business, why do you need to worry about what someone said about you on Yelp?

The answer to these questions lies in one of the most powerful selling tactics known to modern industry: social proofing.

Most consumers buy what their friends buy.

This has been a long known fact in the business world, but what is it that makes it true?

Without delving too much into the psychology of selling, let's examine the why behind purchasing decisions.

Human beings are social creatures.

It is the social nature of our species that has allowed us to adapt and overcome many obstacles.

Deeply ingrained in our natures is the need for social affirmation before we do anything.

This need for social affirmation extends far beyond our friendly encounters with others, human beings make large life decisions, sometimes without regard to rationality, based solely on this aspect of social affirmation.

The same holds true for individuals making purchases and interacting with businesses online.

Users want to "see" that others are socially affirming a business before they proceed.

Just taking a look at the popularity of sites like Yelp shows you just how real and powerful social proofing is.

Managing Your Social Proof

One of the most powerful and easily recognizable examples of social proofing can be found in the restaurant industry.

How many times have you been to a restaurant simply because your friend said they liked it?

Now think about how many times you have avoided a restaurant simply because of the reviews that you either read or heard about from your social circle.

Multiply this same example by the power of the internet and mass connectivity, and you can begin to see the trouble that your business might be in if you start ignoring online reputation management.

Imagine running a business successfully in the offline world only to be run out of business simply because a few negative reviews were left on Yellowpages.

Managing your online reputation requires more than just having a profile on these review sites.

Aggressive reputation management includes the act of collecting and updating positive reviews.

And also building your social brand and starting a stream of positive reviews.

Conclusion

To compete in today's market you need the added edge of being online.

In order to make sure that your online presence is one that builds your business and not one that tears it down, start taking action to managing your online reputation today!

Grab our free report below and learn how to OWN your online reputation!

strategy

Take Control of Your Online Reputation

Most local business owners today know that their reputation is everything when it comes to building a brand and getting new and repeat customers.

A bad reputation within your industry or within your community can have devastating effects on your business.

Bad reputations are traveling by more than just word of mouth in today’s market.

The internet has become a popular resource for sharing information, and unfortunately for those with a poor reputation, it has become a tool to spread negative information about businesses as well.

Whether it’s bad reviews, poor ratings on listing websites, or negative press, there are a number of ways that the internet can be used to spread negativity about a company.

The good news is the internet is also a great place for companies to create a strong reputation and fight off any negativity surrounding their brands.

With the right online reputation management campaign, you can ensure that consumers will let their guards down when it comes to doing business with you.

It is important that your company is portrayed in a positive light in the eyes of all of your existing and potential future customers.

Otherwise, they will continue their search and choose one of your competitors instead.

One of the most important factors of online reputation management is using reviews to your advantage.

For many businesses, even a single bad review has done some serious damage to their ability to bring in more sales.

If you currently have one or more negative reviews, make it a top priority to encourage your happy customers to write positive reviews; this can soften the blow and outweigh the negative ones.

Also, if you have bad reviews, make sure you write a public response.

Apologize, be kind and courteous, explain the situation without sounding like you are making excuses, and provide the upset customer with a solution if there is one.

If you have been dealing with negative press about your local company, try to start a positive PR campaign.

Write and distribute press releases about newsworthy endeavors that your company is participating in.

You can also get mentions in local media outlets by participating in area community events, fundraisers or outings.

This can get your name in the local online news outlets and start building positive mentions of your company.

This means when people search for your company in the future, the first thing they see won’t be negative press or a negative review.

Instead, they will be directed to articles or information about you that is positive.

The internet can be a powerful tool for you to create a positive reputation; all you need to do is start a campaign that will help spread this positivity around the web.